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Nice to meet you!

Two people sitting at a table with a laptop and various items, in an office setting.

We are Julie & Thijs, a pharmacist and an entrepreneur with a passion for skin health, honest entrepreneurship and social impact. Together we are building JUGE: a skincare brand that wants to make a difference - for your skin ànd for the world around it!

Over the past 7 years as an R&D formulator, Julie developed hundreds of cosmetic products for other (small and large) brands. From these hundreds of formulas, she selected only the most effective ingredients, resulting in top formulas and high-quality products for JUGE!

Two people working with colorful 3D models on a table with a tablet displaying a design app.

Every JUGE formula is 100% science-based and formulated with only clinically proven ingredients. No empty promises, but transparency and clear, honest information - so you can make conscious choices for your skin!

But we go further than that: with JUGE we want to be a reliable source of correct, substantiated information in a world where more and more incorrect information is spread by for example influencers on social media without proper scientific education, and where many skincare brands are making unethical (or even misleading) claims.

JUGE is a brand with a mission: with every purchase you support local social projects, so that we become more beautiful together.

Will you join our adventure?

Two signatures with the names Julie Geebelen and Thijs Hegge, co-founders, on a white background.

"Skincare is our expertise. We'll take care of it, so you can focus on your day-to-day life."

– Julie Geebelen, Founder

Our history

Julie en Thijs geven presentatie in auditorium van Voka Antwerpen

2021

Putting our JUGE ideas on paper for the first time at Bryo Stand-up (Voka Antwerpen-Waasland)

Apotheker Julie mengt grondstoffen van cosmetisch product in het laboratorium

2022

Producing our first prototypes, after a lot of trial and error in research & development to get to the optimal formulation

Julie en Thijs op verpakkingsbeurs in Parijs

2023

Getting there - step by step! Hunting for the perfect packaging to match our products

Julie en Thijs van JUGE in de productieomgeving met clipboard en haarnetjes

2024

Our first production run! Full steam ahead to get ready for our JUGE launch in December!

Julie en Thijs van JUGE Skincare knippen lint door met schaar tijdens officieel lanceringsevenement

December 2024

Together with our family & friends, we finally presented JUGE to the world at our official launch event!

JUGE aanbod en giftbag op de toonbank van een apotheek

2025

Our presence is growing! Pharmacies all around Belgium start including JUGE as part of their product offering

JUGE Face Cream en Serum langs proefbuizen met ingrediënten in het laboratorium

...

Who knows what will come next? Follow our journey by subscribing to our social media and newsletter below!