Nice to meet you!

We are Julie & Thijs, a pharmacist and an entrepreneur with a passion for skin health, honest entrepreneurship and social impact. Together we are building JUGE: a skincare brand that wants to make a difference - for your skin ànd for the world around it!
Over the past 7 years as an R&D formulator, Julie developed hundreds of cosmetic products for other (small and large) brands. From these hundreds of formulas, she selected only the most effective ingredients, resulting in top formulas and high-quality products for JUGE!

Every JUGE formula is 100% science-based and formulated with only clinically proven ingredients. No empty promises, but transparency and clear, honest information - so you can make conscious choices for your skin!
But we go further than that: with JUGE we want to be a reliable source of correct, substantiated information in a world where more and more incorrect information is spread by for example influencers on social media without proper scientific education, and where many skincare brands are making unethical (or even misleading) claims.
JUGE is a brand with a mission: with every purchase you support local social projects, so that we become more beautiful together.
Will you join our adventure?

Who are we?
Our history

2021
Putting our JUGE ideas on paper for the first time at Bryo Stand-up (Voka Antwerpen-Waasland)

2022
Producing our first prototypes, after a lot of trial and error in research & development to get to the optimal formulation

2023
Getting there - step by step! Hunting for the perfect packaging to match our products

2024
Our first production run! Full steam ahead to get ready for our JUGE launch in December!

December 2024
Together with our family & friends, we finally presented JUGE to the world at our official launch event!

2025
Our presence is growing! Pharmacies all around Belgium start including JUGE as part of their product offering
